Under the umbrella concept of ‘Refresh the World’, Pepsi continues to expand its CSR activities. This time, with an engaging project in the Philippines to promote donation and recycling of used plastic bottles to be turned into bricks and build a school with the help of the community.
The Pepsi Refresh Project has started this good causes support trend by allowing consumers to propose and vote for ideas to be brought to life (with Pepsi funds). Here is how the Pepsi Refresh Project works and the call for entries video for the 2011 campaign.
Regional Executive Creative Director, Geometry Global Asia Pacific