Max Lenderman was saying that sampling could be a great experiential opportunity, but how do you distribute the sample product really counts.
In these case, rather than using promoters to reach out to customers, Red Bull turned it around and created an experience where potential buyers would come for it.
Big crates where left partially broken at several campuses, as if the box would have been dropped from a plane with a parachute. Curious students passing by had just to pick up their can from the hole.
I’m still not convinced about how strong the link is between the energy drink, the airdrop idea and the line “Consuming contents may give you wiiings” (sic). But different nevertheless.
Have you seen other interesting sampling experiences? Please share.
Regional Executive Creative Director, Geometry Global Asia Pacific