Travel predictions

If Google is right, it was Abraham Lincoln who said:

The best way to predict the future is to invent it.

And that’s exactly what the Royal Dutch Airline KLM did. In order to sell more tickets to featured destinations, it created an app that predicts your next destination based on your digital footprint.

A fantastic case of shopper marketing and online retail.

Try KLM Travel Predictions here.

Regional Executive Creative Director, Geometry Global Asia Pacific