This simple idea combines the power of coupons, billboard advertising and a ‘before & after’ demonstration.
Done for beauty brand Burt’s Bees, the ‘before’ message is printed on coupons. And as people take them out for personal use, the ‘after’ message is revealed on the billboard.
The case study pushes the idea a bit too much but good engagement for a small brand.
Regional Executive Creative Director, Geometry Global Asia Pacific