Theatre hack leaves lasting impression


Strictly not an activation idea but a way to enhance an ad through a different experience.

Using a specially built device, this cinema ad for BMW didn’t feature any logo at the end. At least not on the film.

People were asked to close their eyes and the BMW letters would magically appear imprinted in their eyelids. How? Just watch the video. A very old trick put to new uses.

Regional Executive Creative Director, Geometry Global Asia Pacific