The world’s largest beach towel

Nowadays people share everything online: photos, videos, links, etc. But they still can’t share beer. That’s why Tropical beer wanted to get people together.

To make it fun and encourage participation, they set themselves to break a world record and promoted the event through an interesting facebook application.

What do you think the next ‘world’s largest’ or ‘world’s first’ campaign is going to be?

Regional Executive Creative Director, Geometry Global Asia Pacific