The World’s First Invisible Ad

Something you probably didn’t know about LCD screens is that they have a protective layer that when removed make the images invisible to the naked eye.

This fact was used by Lynx (Axe) in Sydney to promote Lynx Anarchy, their first eve female fragrance.

The hacked LCD screens were positioned right on the windows frames of an abandoned terrace house. Only when using polarised glasses handed over by the Lynx promoters, passersby could witness a series of odd sights and hot couples making up.

Regional Executive Creative Director, Geometry Global Asia Pacific