The World’s Fastest Purchase

Novel way to run a promotion in-store. To promote their super fast running shoes, Puma Mexico rewarded its customers with interesting discounts based on how fast they would purchase a pair of shoes. From 5% off if completed under 10 minutes to 20% off if less than three.

The case study looks great and it features another great retail idea from Puma, the Clever Little Bag.

Regional Executive Creative Director, Geometry Global Asia Pacific