It didn’t take me long to think a title for this post. The team behind this Nokia gem did it for me by finding a memorable way to label their idea. It gives the idea a 'handle' to help people (and the industry) talk about it.

From the film I also like the ‘making navigation social’. Such a succint way to explain the strategy.

This is not just a great idea that merges digital with mobile with real life with social. It’s also a great example of a very well put together case study.

What makes the real difference? Idea, presentation or both?

Regional Executive Creative Director, Geometry Global Asia Pacific