The unexpected online banking brand ambassadors


The Commonwealth Bank’s online banking system called NetBank is so simple that even a technologically challenged senior couple like Bob & Doreen can get it and use it.

And to demonstrate that, the Australian bank put the lovely couple’s living room right in the middle of a shopping mall. They lured people into their space and talked about the benefits and ease of use of their service.

Simple and charming.

Regional Executive Creative Director, Geometry Global Asia Pacific