The transformation of aspiration

Great short film from Leo Burnett’s Humankind platform discussing the transformation of aspiration. A very insightful look at consumers and shoppers today with a human —rather than business— perspective. How our paradigms of healthy choices, family, masculinity and happiness among others have changed and how that affects the way we relate to brands and products.

Apart from giving away some interesting stuff to think about, the video is beautifully crafted and proves that showcasing data and statistics does not need to be boring.

Regional Executive Creative Director, Geometry Global Asia Pacific