Not sure if the story above is real or an urban myth but the point behind it certainly rings a bell. It showcases the power of big data in predicting shopper behaviour. Mind you, it also feels creepy.
‘The Power of Habit’, written by Charles Duhigg is full of this and other examples about understanding and changing behaviour. You can see the author explaining the model in the video below.
Interesting to consider when working on creating shopper behaviour.