The pitfalls of faking an experience

If you watched ‘The Experience Economy’ last week, you might have realised of a very interesting point the lecturer was making. The currency of an experience is authenticity.

Not sure how to read this one for Contrex mineral water. It’s a fine idea, if it were real. Made as a TVC, with actors that can be spotted a mile away. It defeats the purpose, for me. How about you?

Regional Executive Creative Director, Geometry Global Asia Pacific