Some time ago, fashion retailer Daffy’s drove people to their stores using a simple digital trick.

And when now it came to promote the opening of a new store in Times Square, they tried to find something unique. Or at least something that is unique now, long gone from the arguable most famous corner in the world: a peep show.

Only that now it’s digital. And it shows a sexy dancer removing 80% of their clothes to demonstrate what 80% off looks like.

Don’t worry, it’s totally safe for work.

Regional Executive Creative Director, Geometry Global Asia Pacific