It’s hard nowadays to come up with an original idea for flashmobs and other pranks. Once you’ve seen one, you’ve seen them all.
Time to take it to a whole new level: What if the prank involves the whole nation?
Joe FM, a Belgium radio station, decided to celebrate their third birthday and throw a party for one of their most active Facebook fans. They sent him away on a holiday with no contact with the outside world and in the meantime prepared the whole country for the celebration by putting his face and birthday invitation all over the place.
Worth watching how it developed. It’s got a Cannes Promo & Activation Silver Lion.
Regional Executive Creative Director, Geometry Global Asia Pacific