Not as entertaining as Rory Sutherland but equally eloquent and fast paced. In 5 minutes packed with provocative thoughts, Gareth Kay (Director of Digital Strategy at Goodby) encourages agencies to strive for ‘ideas that do things for and with people, ideas that blur the line between product and marketing, ideas that aren’t advertising ideas but ideas that can be advertised’.
Ideas like Nike+, which came from the client and not from an advertising agency. What others can you think of?
Regional Executive Creative Director, Geometry Global Asia Pacific