A true guerrilla stunt for Colombian home and hardware store Homecenter, the same retailer who did The World’s Biggest Piñata.
This time, a man opened a Facebook page and innocently declared that he decided to give everything away. After amassing a huge number of fans, getting covered in the papers’ front pages and having people queuing up at his house (as if it were an Apple Store), he revealed that the reason for his generosity is that Homecenter was opeining its Sales Season.
All you need is just a big bold idea.
Regional Executive Creative Director, Geometry Global Asia Pacific