The Ice Cold Index

Beer drinkers rejoyced with this brilliand and simple concept for a promotion. The hotter the day, the less you pay for an ice cold Budweiser, all summer long.

Not recommendable in the tropics but highly sought after in Ireland. Winner of a Bronze Lion for Promo & Activation.

Watch the case study above and the TV launch ads below...




Regional Executive Creative Director, Geometry Global Asia Pacific