If an ice-cold Coke isn’t enough to keep you happy while wandering the hot sands of Rio de Janeiro, try this new special soda dispenser at the Coca-Cola concept store in Copacabana.
Instead of the bubbly drink, it dispenses free internet credit for the data-thirsty passersby who burn their pre-paid credit faster than the sun burn their skins.
You just have to position your phone under the machine and an exclusive Coca-Cola mobile browser gets refilled visually and virtually.
Just off the press from the Brazilian OgilvyAction office.
Regional Executive Creative Director, Geometry Global Asia Pacific