via theinspirationroom.com

Very unconventional approach to sell a brand of precision scales called Kern among the scientific and academic communities.

Inspired by the film Amelie, perhaps, the company sent a gnome out to the word to be measured by volunteers all over the globe, collect data for research and generate massive amounts of talk among the target audience. And it has the rare privilegy of having been featured in TED.

Find more about the gnome experiment itself below:

Done by Ogilvy UK.

Regional Executive Creative Director, Geometry Global Asia Pacific