The ‘get laid’ playlist

The ‘get laid’ playlist

From the makers of award-winner ‘Where Will 100,000 Condoms End This Summer?’ now comes another provocative question to promote the use of condoms among the youth in Stockholm that has lately been careless about AIDS prevention.

This time the Stockholm County AIDS Prevention Programme asked ‘what music would you like to get laid to?’ in an attempt to engage the audience and create a great playlist to have sex.

The campaign was heavily communicated at festivals, concerts, bars and clubs. More importantly, they distributed specially designed condoms featuring iconic album covers of famous artists.

Effective way to make condom’s part of the youngsters’ lives or another gimmick around sex? The board is full of double-meaning jokes. We’ll probably have to wait for the video to rectify this.

Regional Executive Creative Director, Geometry Global Asia Pacific