The future of mobile tagging

Another great presentation from the creators of The Future of Retail. This time they cover the many sides and opportunities of mobile tagging.

While Zoo Records’ QR coded street art still remains as one my favourite examples, this report shows a wide range of playful possibilities throughout the whole path to purchase, including:

  • Mobile Arcade
  • Travel by Tag
  • Product Preview
  • Content Sampling
  • Mobile How-To
  • And many more...

Each on of them with some practical and creative examples, be it Microsoft Tag, QR codes or simple barcodes. You can download The Future of Mobile Tagging here, and don’t forget to check our mobile category for more examples.

Regional Executive Creative Director, Geometry Global Asia Pacific