With this digital version of ‘Choose your Own Adventure’ 13th Street Horror TV channel engaged its audience at the cinemas.
People who opted for participating at the beginning of the movie would receive a call from the movie star in danger and he or she would help her to scape, creating a different film each time.
‘Last Call’ just won a Promo & Activation Gold Lion for Best Use of Other Digital Media in a Promotional Campaign. I’ll keep posting more of the latest Cannes winners.
Regional Executive Creative Director, Geometry Global Asia Pacific