In an attempt to teach the new generations the signature moves of all time basketball stars, Nike created the Film Room.
Kids participating in the programme, could study the pro’s moves step by step with the aid of digital technology and Nike trainers. Then they could go and perform the moves themselves while being recorded on camera frame by frame, and their moves later analyzed and visualized in a beautiful motion-print.
Not only creates high engagement level with the audience. The whole campaign is very well integrated and leveraged via technology, social media and mass media.