How much electricity exactly does an electric car consume?
To launch the new Electric VW Golf in Hong Kong, Volkswagen set to demonstrate that in simple human terms.
Those who were waiting for a test drive, were also treated for some refreshments at the Electric Cafe. Apart from the custom drinks, the cafe offered an Augmented Reality visualization of the car’s energy consumption comparing it to everyday objects around. Using iPads, the app created entertaining interactions with the computers, fridges and blenders found around the cafe, that showed how far the Electric Golf would go with the energy used by those appliances.
Neat work from Ogilvy China and the on-ground support of our OgilvyAction office in Hong Kong.
Regional Executive Creative Director, Geometry Global Asia Pacific