You’ve seen it many times. Plenty of in-store sampling campaigns that go unnoticed. Not surprisingly they all feature the same components: a promoter, a shaky stand and free product. The promoter catches people and starts to recite a long list of attributes. But what if you could create some pull factor and get people to willingly come to try the product.

So did OLW Crunchos to promote its extra crunchy corn-based snacks. They’ve installed a ‘crunchometer’ at the point of sale for people to really sample the product.

As always, even a small idea the breaks the ordinary goes a long way.

Regional Executive Creative Director, Geometry Global Asia Pacific