Dick Costolo, CEO of Twitter, delivered in my opinion one of the most entertaining and thought provokative seminars at Cannes this year. Above there’s a 5 min summary and towards the end you’ll see his message to the advertising community. They’re providing the canvas and it’s up to us what we do with it.

Following with the series of themes and trends emerging from the Festival of Creativity, here are some of the best examples of the creative power of Twitter.


Museum of Memory and Tolerance (Mexico)


Twitter Spot


#millionhoodies for Trayvon Martin
The Parks and Crump Law Firm 


CNN Ecosphere Project


Next posts will be about some Cannes new winners not covered in Action Packed yet.

Regional Executive Creative Director, Geometry Global Asia Pacific