Coca-Cola Argentina built a very special truck to support the National football team. A vehicle capable of roaming around the country and collecting the cheers of every fan to be played back at some of the most important matches.
The Coke Cheering Truck was equiped with a recording studio, a counter keeping track of the collaborators and an obscene set of speakers big enough to fill a stadium.
Bold and simple.
Regional Executive Creative Director, Geometry Global Asia Pacific