The 2012 Cannes Promo & Activation Grand Prix

Last night the Promo & Activation winners were announced and American Express’ Small Business Saturday from Crispin Porter + Bogusky snatched not only the Promo & Activation but also the Direct Grand Prix.

A truly big idea that not only re-shaped the economy of small business across America. It even managed to get it proclaimed a national holiday by law. How often an advertising campaign can claim that?

There’s a new case study other than the one above that I’ll try to post as soon as possible, as well as the rest of the winners.

Regional Executive Creative Director, Geometry Global Asia Pacific