The Business Run

To promote their 2011 Business Awards event, the British Chamber of Commerce in Singapore organised a fun 5K race for entrepreneurs. But unlike any other races, participants had to run in their full office attires, including suits, portfolios, shoes and files.

And to mimic the highs and lows of a corporate race, instead of the custom cup of water they would receive coffee, sandwiches and salads on the go. Plus a few hurdles like filing documents or making photocopies.

The presentation board is a great example of how to showcase an idea clearly and in an entertaining way. Art directors, take note.

The Business Run

Done by Ogilvy Singapore. Watch the TVCs below

Regional Executive Creative Director, Geometry Global Asia Pacific