The book that can’t wait

Amazing idea and beautifully produced, ‘The Book that Can’t Wait’ seems like a posthumous homage to the late Ray Bradbury.

The setup is very simply, while books are very patient creatures, the new authors behind them are not and need their first books to be read in order to publish a second one.

Eterna Cadencia, an independent publisher and bookstore, wanted to help and published a specially printed book which uses ink that fades off in a couple of months, prompting readers to hurry up. The story is very well told and the case study really enjoyable.

From an old friend of mine and superb ECD Javier Campopiano, now in Draft/FCB Buenos Aires.

Regional Executive Creative Director, Geometry Global Asia Pacific