Most print ads waste paper, this one saves it.
To showcase Volkswagen BlueMotion technology lesser impact on the environment, Ogilvy South Africa created an ad that walks the talk.
Instead of spending money on expensive shoot and media placement, the put an insert in popular magazines that allowed the reader to drop the read magazine into the mailbox to get the paper recycled.
Very neat and useful idea that makes a difference for real. The case study is great too.
Regional Executive Creative Director, Geometry Global Asia Pacific