Maven British fruit smoothie company Innocent has relaunched its CSR campaign aiming to help older people cope with the financial burdens of winter.

In store, people would find a little funky wooden hat on top of each bottle, knitted by the elder under the care of Age UK. For every bottle sold, 5p would go to the NGO.

Online, they created the Hat Tag game on Facebook. Fans can participate on a promo by posting pictures of people or things seemeangly wearing the little hats. For every vote received, again 5p would go to charity.

Nice and simple. Well-hearted like most of the stuff from Innocent.

Regional Executive Creative Director, Geometry Global Asia Pacific