Looking at all the Ikea showrooms who hasn’t fantasised with having a sleepover at the retail giant? Well apparently many customers did and about a hundred of them won a Facebook competition to do so.

The event —which doubled as a mattresses, beds and sleeping accessories big demo— had quite a few surprises as well like free dinner, massages and even celebrity bedtime stories reading.

The store as a destination!

Regional Executive Creative Director, Geometry Global Asia Pacific