The best test drive ever. Period.

Special post for those who can’t explain and idea in less than 10 slides.

Hemingway once wrote a now legendary story in bare six words:

‘For sale: baby shoes, never worn.’

Well, it seems to MINI took the same approach to encourage participation and create an over-the-top piece of brand content. First they asked people to send them their ideas of what ‘the best test drive ever’ would be. Then they went on and shot a film recreating the winner story with great flair.

‘Stewardess, salt flats, paratroopers, sushi, falconer.’

Nothing boring about this car test drive.

Regional Executive Creative Director, Geometry Global Asia Pacific