The accidental test drive

One of the best product demos I’ve seen lately. Extremely well targeted and very relevant.

How to convince other SVU users that the new Nissan Patrol is the best in its class? Arabian Automobiles just dropped a brand new car at the car parks blocking other SUVs. The Nissan Patrol had a note allowing the blocked drivers to move it on their own.

Once inside the car, the accidental test-drivers were presented with a voice recording that made them experience the product at its best.

As always, best ideas are the simpler ones.

Regional Executive Creative Director, Geometry Global Asia Pacific