The 3289 km experience, how to win a pitch using activation

An experiment done by Ogilvy Brazil to win the pitch for car manufacturer JAC Motors.

Because the product wasn’t avaiable in the market, they flew their top executives to Chile, where they could buy four of the prospect client’s cars. And turned the road trip back to Brazil into a test drive cum brainstorming session, producing a documentary in the process that won them the 42M dollar pitch.

That’s walking the talk, in a manner of speaking.

Regional Executive Creative Director, Geometry Global Asia Pacific