A massive experiential exercise to launch Kyushu Railway bullet train running through the whole island (the third largest in Japan).

They invited the island residents to participate in the world’s longest festival and longest media to celebrate the first passing of the train. Cameras on the train captured the 30,000 participants that showed up to wave at the train.

The campaign recently won Gold at AdFest Promo Lotus category and previously received equally important accolades at Spikes and Cannes among others.

Regional Executive Creative Director, Geometry Global Asia Pacific