Tap Project goes experiential

via adverblog.com

Unicef’s world-famous Tap Project started by Droga5 some years ago took now the experiential route installing a ‘dirty water’ vending machine in the streets of New York.

On top of getting into the news and raising awareness, the machine itself allowed for donations using coins/bills or a mobile phone.

Another way of putting a cause on the social agenda. Can you think of any pressing matter in your community that might get the help of some sort of on-ground activity?

Regional Executive Creative Director, Geometry Global Asia Pacific