Social shopping is getting bigger by the day and the big players are trying harder to differentiate and recruit new audiences. LivingSocial, a daily deal site, transformed the traditional London black cabs and equipped them with interactive screens.
The very engaging drivers would interact with the passengers and offer them the choice of taking them straight to their destination or go for a very unusual experience like a class of chess-boxing, an Aston Martin ride or a fish pedicure session.
Fun, fresh, simple idea.
Regional Executive Creative Director, Geometry Global Asia Pacific