Coupons and loyalty programmes seem to be ranked at the bottom of the creative oppotunities list. But like anything in life, true creativity knows no boundaries and a bit of lateral thinking can turn the most boring thing into something new and exciting.

Enter this new Twitter usage of American Express. Elegible cards can be synced with the customer’s Twitter account and the use of simple hashtags can turn into savings. No codes or vouchers to be redeemed. Just a tweet.

Too bad it only works in America.

Regional Executive Creative Director, Geometry Global Asia Pacific