Sweden’s safest hands

Another clever digital activation by the Swedish Post. This time they packed 42 parcels with secret content and consumers could try to carry the virtual packages as safe as the Swedish Post itself.

Everyday they would release a new parcel and those who deliver it intact first would receive the real content of the package. It has some other tweaks here and there that make it really interesting. And although it uses a similar technology to MINI Getaway, it still feels like a fresh idea. What do you think?

Regional Executive Creative Director, Geometry Global Asia Pacific