Cannes was full of grateful surprises, in terms of smart work that wasn’t published before. One of those little gems was the Swebus Jackpot for Sweden’s most reliable mean of transportation, the bus.

Hitting head on to its main competitor, the train, they run a jackpot that allowed train users to bet on which train would be more delayed and rewarded the winner with one hundred euros in bus tickets. 

Clever and simple.

Regional Executive Creative Director, Geometry Global Asia Pacific