Surprise catwalk

Great effortless idea to promote the cause of Salvation Army in Oslo. During the Oslo Fashion Week they built up an impromptu catwalk at one of the subway’s exit.

Since the upcoming collection of Fretex (the clothing brand owned by the Salvation Army) is what people are wearing today, the stunt used the surprising help of the people coming out of the station.

The board could be better but the video is simple and just right.

Regional Executive Creative Director, Geometry Global Asia Pacific