Supernatural guest appearance

Advertising legend Paul Arden, who passed away in 2008, came back for a last bow at S&S’s New Directors’ Showcase.

Clever use of technology and a well-choreographed stage brought back Paul Arden to celebrate the 20th anniversary of the programme at Cannes, which was introduced by him in the first place.

Here are his final words:

Really there’s no limit to what a simple well executed idea can achieve these days.

Regional Executive Creative Director, Geometry Global Asia Pacific