Step into the world of National Geographic

NIce use of augmented reality to promote the National Geographic brand in Hungary.

By stepping into the iconic yellow frame, people at the mall would see themselves on screen interacting with dinosaurs, storms and astronauts.

Very similar to Axe/Lynx Angels. However, the interactions are quite smooth, and I like the simple use of the yellow frame as the AR marker.

Regional Executive Creative Director, Geometry Global Asia Pacific