Smart washable bag doubles up as shopping list

Plastic bags are one of environment’s biggest threats and apparently very much so in the United Arab Emirates where a good 20 billion bags a year go to waste.

P&G’s Tide decided to make a difference on top of governmental efforts and produced a ‘smart bag’ that serves as a shopping list and can be reused (after a wash with the detergent, of course). A bit of a forced fit but ultimately appropriate and useful.

Regional Executive Creative Director, Geometry Global Asia Pacific