Imagine a party without music. Or at least with no noise.
To promote their line of cool headphones Sony Argentina organized a very curious event: a party where everyone was listening to the same music but using their own headset.
The event took place at the iconic Planetarium of Buenos Aires, and the social media amplification was developed by my friend Gustavo Mames who also runs a famous blog about non-traditional advertising called Interactivity. Check it out if you speak Spanish.