Last year, Coke Australia shook the nation with an award-winning campaign that invited Aussies to ‘Share a Coke’. This time around, they’re asking them to ‘Share a Song’, not any song but that special one that define a moment in your life.
The campaign is in the making so we will have to wait a little for the full case study. Will it be as big as its predecessor?
Regional Executive Creative Director, Geometry Global Asia Pacific