Sampling is not just giving away free product but creating an optimal and disruptive experience around the goods promoted.
In this case, the powdered drink Tang, managed to pull out something really unique and targeted.
To launch their new Tang Remix flavors, they made a special built on a roller coaster that allowed children to shake the product like never before. The video case study is also very fun to watch.
From Ogilvy Buenos Aires.
Regional Executive Creative Director, Geometry Global Asia Pacific